MTECH POWERS MOBILE INTERACTIVITY FOR MALTINA "SECRET"

Lagos, Nigeria, January 2009

MTech partnered with Nigerian Breweries PLC on SMS based interactivity to promote its rebranding campaign for Maltina. The campaign ran from 12th to 24th January 2009.

The Maltina Rebranding Teaser Campaign comprised 'a one word' teaser: ‘SECRET’. Subscribers were required to send “SECRET” to a designated short code; they could send more than one entry. This qualified them for an airtime reward applicable to all GSM and CDMA users.