MTECH PARTNERS WITH NBL ON STAR QUEST.

Lagos, Nigeria, April 2nd 2007

For the second year running, MTech Communications has been selected  by Nigerian Breweries Plc to power the mobile interactivity for the Star Quest talent show.

Star Quest, an annual talent hunt reality TV show was launched in 2002 by Nigerian breweries Plc with the objective of discovering and promoting young budding Nigerian artistes in various musical idioms. The show seeks to celebrate Nigerian music and also aims to reinforce the friendship, bonding and sociability that is associated with the STAR lager beer brand.

This year, thirty six bands selected from regional competitions would compete at the National Star Quest for a five million naira recording contract, a mini van, one year of guaranteed accommodation and a musical tour of Nigeria during the 2007 STAR Trek.

The winner of the 2007 Star Quest would be selected by the voting public via SMS. MTech Communications has been chosen to handle the Live SMS voting Management for the Grand finale of the Show on the 28th of April 2007.

Some of the other services that MTech is providing for the show include-

• SMS – TV: Viewers of the show can send personalised messages by sending a text to “32053” The messages would be scrolled across the TV screen during the programme.
• SMS Promos: Viewers can answer advertised questions or make predictions about the show by sending a text with the keyword ‘STAR’ followed by the answer to the question or prediction to “32053”

Star Quest would be running on Nigerian TV stations from the 7th of April 2007.For more information about the show, visit www.star-nigeria.com