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MTech Communications Ltd., on Friday January 20th, 2006 launched a mobile interactive football service called “Predict & Win”, which is her debut service under her football platform “Scores?!”.
“Predict and Win” is currently run based on the ongoing MTN African Cup of Nations football Competition, Egypt 2006. It involves GSM subscribers predicting the winners of pre-advertised matches by sending their predictions as a text message to 33050. Names of countries typed in the text message indicates a “win- prediction”, while omitting the name of a country indicates a draw. Subscribers with the correct predictions stand the chance of winning N10,000.
MTech is also running the Predict & Win service in conjunction with her media partners; Cool FM and Cosmo FM.
On Cool FM, the Predict & Win service is dedicated to the matches which feature the Super Eagles of Nigeria. Subscribers are asked to predict the results of the advertised upcoming match, and send it via their mobile phones as a text message to the short codes 33969. And 2 subscribers with correct predictions stand the chance of winning N5,000 each. While on Cosmo FM, questions are asked, based on the matches played and outstanding events that occur during the competition. Subscribers then send their answers to the short code 32050; and stand the chance of winning MTN or Vmobile recharge cards of different denominations, if they answer correctly.
Predict & Win game is a services under “Scores”- MTech’s independent sports brand that hosts a suite of football SMS-based services & content,. Mr. Elo Umeh, Product Manager, Scores stated that “The Scores brand is a representation of the burning desire of football loving Nigerians to constantly have the latest football information. Football lovers always ask for “the scores” of every game.” He goes further to add, “Scores is a demonstration of MTech’s commitment to delivery of world class mobile solutions that expand the avenues through which consumers and businesses expand their access diverse interests. Subscribers should look forward to other services on this platform”
MTech, owners of the Scores platform, is Nigeria’s leading mobile value added service company, providing download content and mobile technology solutions for all GSM companies in the country. In the past MTech has partnered with major media and sports marketing and management outfits, such as; the Nigerian Television Authority (NTA) and Optima Sports Management International (OSMi). The partnership involved the provision of technical support and interactive mobile solutions for various sports programmes and games. Services such as, SMS to TV (where subscribers contribute to live programmes by sending text messeges and watch them being scrolled live), and mobile competitions (that involves subscribers sending answers to advertised questions via text message to a specified number, qiving then a chance to winning great prizes). Past references include; Tunisia 2004 Nokia African Cup of Nations, EURO 2004, UEFA Champions League, 2005
MTech commenced operations in 2001. Other than the Scores platform, MTech has a private entertainment brand called “Vibe” under which it provides mobile entertainment services through media partnerships, mobile and web entertainment content downloads, weekly newsletter, & event partnerships.
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