MTECH BAGS PREMIERSHIP RIGHTS FOR AFRICA.
January 2007
MTech will bring mobile Premier League highlights to Africa for the first time. The African mobile content provider and OSMi, a sports marketing company, have won the rights to power the service across the continent (excluding South Africa).
The new offering will provide near-live coverage of all the 380 Premiership matches in the forthcoming season, individual match and weekend ‘round-up’ highlight packages as well as SMS competitions and other mobile content.
MTech will go live with the service in Nigeria and across sub-Saharan Africa when the season begins on the August 11th, with operator partnerships to be announced shortly beforehand.
“The popularity of the Barclays Premier League is at fever pitch across the continent. African newspapers devote huge space to match reports, and radio talk shows feature heated debate between rival supporters,” said Chika Nwobi, MD of MTech. “Combine this popularity with the potential that mobile content is showing in Africa and you have a winning proposition.”
